Landing Page
1. Headline
The purpose of the headline is to attract attention and inform about the problem-solution.
2. Shocking Statement
Most people barely pay attention to what they’re reading, their mind is distracted. Shock them into paying attention to your site.
Can be any of the following:
- A fact that is interesting “did you know..?”
- Some statistic
3. Define the Problem
Tell them exactly the problem they have. No uncertain terms.
4. Agitate
Make the problem hurt. Make them really feel that problem and make it feel like a really big problem. The more it hurts the more they need a solution and are willing to pay. This is the emotion part.
5. Present the Solution
Introduce the product or service that holds the solution.
6. Use Bullets to Arouse Curiosity
“Bullets” are bullet points about the product you are selling. Should have 6,8, or 10. This should build curiosity and desire for the solution you just presented.
- Features
- Benefits
- Meanings
7. Credibility About You
8. Proof
Testimonials, endorsements, quotes, statistics, anything you can add to prove that this solution is real and works.
9. Sum up the Offer and Give Price
Exactly what they are going to get, how they are going to get it, when they are going to get it, how much it costs.
10. Bonuses (Optional)
If you have any bonuses, special savings, or extra services included. Makes the deal they are getting seem even more sweet.
If you really want to make your offer amazing, take your competitors USP (Unique Selling Proposition) and turn it into a free bonus with your offer.
11. Guarantee
Take away the risk.
12. Call to Action
You’ve told your buyer everything they need to know about the product, call them to action. Can quickly summarize the offer.
13. FAQ
Answer any questions they might have